Escada

Escada was founded in Munich in 1976 by Margaretha and Wolfgang Ley, and it became the defining brand of a decade that believed luxury should be colourful, celebratory, and fun. The house built its reputation on beautifully crafted sportswear and resort wear — the kind of clothes worn at the best resorts on the best bodies with the best tan. Escada’s seasonal fragrances have become collector’s items in their own right, each one bottling a specific holiday fantasy: ripe fruit, warm sun, salt air, and the particular happiness of time away from everything ordinary.