Missoni

Missoni invented a language of colour that belongs entirely to itself — the zigzag knit, the kaleidoscope of jewel tones, the way a Missoni piece moves like a piece of wearable art. Founded in Sumirago in 1953 by Ottavio and Rosita Missoni, the house has always operated as a family business with family values: craftsmanship, creativity, and the belief that fashion should bring joy. The Missoni signature is recognizable at fifty metres and coveted at every price point, from the archives to the current runway. Missoni fragrance carries this same warmth, colour, and unmistakable personality.