Gucci

From a Florentine luggage shop to the most talked-about runway in fashion, Gucci has always known how to make an entrance. The house invented a particular kind of Italian maximalism — the GG monogram, the horsebit loafer, the bamboo handle — and has kept reinventing itself while staying unmistakably Gucci. Under a succession of visionary creative directors, the brand has dressed rock stars, royals, and the red carpet, selling a fantasy of pleasure and unapologetic self-expression. Gucci fragrances carry this same bold, sensual energy into the world of scent.