Isabel Marant

Isabel Marant invented a style so specific and so desirable that it became known as ‘the Parisian look’ — an effortless mix of bohemian ease and urban cool that women all over the world have spent years trying to replicate. Founded in Paris in 1994, the house built its identity on wedge sneakers that sold out on arrival, perfectly cut boyfriend jeans, and knitwear that felt like it had been found rather than bought. Marant’s collections have an organic quality that comes from a designer who dresses herself the same way she dresses her customers: for real life, lived beautifully. Isabel Marant fragrance carries this same nonchalant, deeply French sensibility.